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The Kaepernick Effect; what Riverton High students think of campaign

Aiden Gordon, Section Editor

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On September 5th Nike announced their 30th anniversary of the “Just Do It” campaign featuring former NFL quarterback Colin Kaepernick.

 

The news of the new promotion instantly blew up due to his political opinions. It took no time for people to start voicing their beliefs about the Nike promotion.

 

When Riverton high students were asked about the campaign you could immediately see that this was a very controversial topic. Riverton senior Tyson Doyle said “I think it’s a good idea to bring attention to the situation, and make Nike money”. Indeed the campaign did make Nike money and their stock price reached an all time high shortly after.

 

While there was a lot of support for the campaign the company still lost a lot of fans and many people thought the promotion was not appropriate. Dayne McDonald, a Riverton senior said “I think they are dumb for doing it,” and he doesn’t care for it at all.

 

Whether you support the campaign or not, it is clear it got the brand a lot of attention. For the past few weeks the campaign has been trending on every social media outlet.

 

There has been a wide range of posts regarding the campaign. Anything from burning and throwing away Nike apparel to big name celebrities such as LeBron James saying they support what the brand is doing. If the company wanted more attention they definitely succeed.

 

It will be interesting to see how Nike’s sales continue for the remainder of the year and until their next campaign. The company will also have a big decision on who they use for the campaign next year following this year’s very controversial choice.

 

Aiden Gordon, Section Editor

Aiden Gordon was born in West Jordan, Utah and later moved south to Riverton, where he lives now. He has worked as a car wash sprayer, a service company...

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The student news site of Riverton High School in Riverton, Utah
The Kaepernick Effect; what Riverton High students think of campaign